Art Outside the Box / by Andy Stoltz

Lately I've been doing loads of photography to pay the bills, it's forced me to think of how we might push outside the box of what consumers have come to expect in terms of creative services. There are so many different possibilities and either they are too exclusive or no one is doing them in a way that is making an impact! 

How can we shift the paradigm away from the idea of art as a decorative, maybe collective, piece of wallcandy; get art back to "conversation piece" status, or more?

This is the question I ask myself before sketching. Now my challenges are how and what will i make that is more tactile and interactive. That or how can we take all thats possible with a certain media and start presenting it as an option to consumers. Like there's a wedding photographer now that photoshops disasters into their clients wedding photos (in good humor of course). I also saw an installation piece recently where the art was just simple geometric ripples in the wall itself. I thought, "What stops this artist from making this something a person could buy and integrate into their homes? I'd buy that!"

We now have the tech to bring augmented reality into our daily routine like HoloLens. People will want a customized experienced, or in the very least, the option to choose a theme for their program. With any luck the demand for content options will open up a market for independent artists to design graphics packages for people to purchase and sub in as an alternative.

Back to reality though. Most of us don't have 3k to drop on a HoloLens developers package, but we can still fill a few sketchbook pages of various applications, personal and business related. It's a good exercise in the very least. In any case though I, and every other artist, can take a trip to our local hardware store and brainstorm how we might use what is available to create a simple art experience for anyone. Just look at EL sheets (or wires), those are now super affordable and makes back lit art something anyone could own. Who out there is tapping that potential market aside from a few very cheesy t-shirt places I've seen open up and fail within a year?

Anyways, thats my mission now. I have like, zero money, so I'll mostly be experimenting with mockups to make something feasible. Also looking at IP laws so I'm not scared of sharing the stuff I conjure up (and I really wish that just wasn't a real issue).